The Client

Webcredible was a London-based experience design agency that helped businesses innovate, transform, and succeed in the digital world.

Over 15 years, the agency built a reputation for customer research, UX design, and product innovation, working with leading brands to create digital services that customers love. Founded by Trenton Moss, Webcredible became known for blending creativity with customer insight and for mentoring client teams through transformation projects.

The Challenge

After 15 years of growth, the founder recognised that to achieve the next stage of scale, Webcredible needed a larger platform. The agency faced the classic inflection point for independent service firms: how to expand capabilities, win larger mandates, and compete with integrated digital consultancies. The leadership team sought an acquirer who could provide the reach, resources, and complementary services to broaden Webcredible’s impact — while respecting its culture and values.

The Solution

Ryan Capital Partners advised Webcredible on its strategic options and guided the business through its sale to Inviqa, a larger digital consultancy offering consulting, UX, and software engineering services. RCP worked closely with founder Trenton Moss and his leadership team to prepare materials, identify the right partner, and run a discreet process. The transaction positioned Webcredible as a valuable addition to Inviqa’s integrated offering, expanding Inviqa’s capabilities in UX and customer experience design.

The Impact

The acquisition created a stronger, joined-up proposition for clients, combining strategy, UX design, and engineering under one roof. For Webcredible, it provided scale and global reach; for Inviqa, it brought an award-winning UX team with a 15-year track record. The deal also gave the Webcredible team a clear growth pathway, new opportunities, and the chance to see their culture and expertise amplified within a larger organisation.

“Damian and his team supported us with insight, structure, and dealmaking experience that made the journey to acquisition far smoother than we imagined. Their knowledge of the agency landscape and ability to match us with the right partner was invaluable.”
— Trenton Moss, Founder, Webcredible

Your Next Step
Thinking about scaling or selling your agency? Ryan Capital Partners can help you prepare, position, and secure the right deal. Contact Damian for a confidential conversation.