The Client
WhenFresh established itself as the UK’s “Residential Property Data Bureau,” providing mortgage lenders, insurers, local authorities, and other institutions with the most comprehensive property attribute, risk, environmental, and valuation data available. Its award-winning API platform gave clients instant access to more than 200 data sources, powering decisions across lending, insurance, and government services.
The Challenge
As WhenFresh scaled its platform and customer base, the founders recognised that a strategic acquisition could unlock the next phase of growth. They needed an advisor with deep knowledge of data-driven business models and proven expertise in structuring cross-border M&A transactions. Finding the right acquirer — one that could add global reach, capital strength, and cultural alignment — was essential.
The Solution
Ryan Capital Partners acted as exclusive advisors to WhenFresh throughout the sale process. Leveraging its network across the technology, data, and financial services sectors, RCP ran a structured, discreet process to identify and engage the right strategic partner. By positioning WhenFresh’s unique IP, award-winning platform, and strong customer base, RCP ensured the business was presented as a high-value, “plug-and-play” acquisition opportunity.
The Impact
WhenFresh was successfully acquired by PriceHubble, Europe’s leader in performance data solutions for real estate and financial services. The deal combined WhenFresh’s extensive UK residential property data with PriceHubble’s global analytics platform, creating a powerful new force across 11 countries. For the founders, it delivered not only a strong financial outcome, but also the opportunity to see their platform scaled on a global stage.
“Damian and team were magnificent – superb tech and commercial understanding. I will never do a deal without him by my side as my counsel.”
— Mark Cunningham, Co-Founder & Director, WhenFresh
Your Next Step
Thinking about selling or scaling your business? Contact Ryan Capital Partners for a confidential discussion about maximising your strategic options.